PlanMeasureCreate

See what changed.
Know what to do next.

Brand Cockpit pulls KPIs, competitor moves, trials, publications, news and messaging shifts into one view, then tells you which of them actually needs your attention this week.

Settings
Scene
Speed 0.85
Gooeyness 1.20
Dot Matrix
Enabled
Dot Size 5.0
Dot Gap 2.5
Brightness 0.85
Contrast 0.60
Crosshatch
Enabled
Intensity 0.95
Bloom
Enabled
Intensity 0.55
Size 1.50
CRT
Enabled
Scanlines 0.75
Curvature 0.0
Vignette 2.00
Chroma 0.0
GPU Tier: detecting…
5 Steps from signal to action
1 View instead of nine dashboards
Scroll to explore

The dashboard tells you what happened. This tells you what to do.

Brand Cockpit reads every signal around your brand, groups them into what they mean, and flags the ones worth acting on.

01 Nine dashboards, and none of them say what to do

KPIs live in one place, competitor moves in another, trials and publications somewhere else. Someone spends Monday reading all of them and still has to decide what matters.

02 Brand Cockpit reads them all into one view

KPI, competitor, market, messaging, publication, trial, news and media signals land in the same place, on the brand and competitor set you defined.

03 It groups the noise into what it means

Signals get sorted into strategic themes: authority, patient experience, competitive movement, market change. The story surfaces instead of the readings.

04 It flags what changed and why it matters

You get told what moved, what it means, and where to look next, so the meeting starts at the decision instead of the data.

Watch nine dashboards become one market story

Demo video · coming soon

How it's offered

Brand Cockpit is the decision-support layer over the brand's data: performance, competitive intelligence and the story leadership actually reads.

01

For the week you have to say what changed

Monitoring, competitive intelligence and executive-ready storytelling in one place, on the market basket you define.

Performance monitoring Competitive intelligence Executive briefing Market storytelling
02

Leadership and the brand team read the same view

Brand leaders Strategy Analytics Competitive intelligence Medical strategy Leadership

The people who ask what happened and the people who have to answer stop working from different exports.

03

What you need to bring

  • The brand and the competitor set you want watched
  • Access to the KPI and market signals you already license

From signal to next move

01
Configure the basket
Define the brand and the competitor set that should be monitored.
02
Collect signals
Pull in KPI, messaging, news, trial, publication and market signals as available.
03
Classify meaning
Group them into themes: authority, patient experience, competitive movement, market change.
04
Generate the story
Turn the dashboards into market story cards, KPI snapshots and briefings.
05
Prioritize action
Flag what changed, why it matters, and where to investigate next.

It watches the market, sorts the noise, and tells you what moved.

01

Strategic alert center

Notable changes surface on their own instead of waiting for someone to notice them in a dashboard.

02

Signal room and truth pillars

Every signal sorted into what it means: authority, patient experience, competitive movement, market change.

03

Competitor benchmark view

Where the brand is gaining, losing or exposed, against the set you told it to watch.

What you walk into the meeting with

The reading is done. These are the pieces you present.

Brand overviewWhere the brand stands right now, in one view
Clinical KPI dashboardThe numbers, read against the market basket you set
Market story cardsThe narrative under the data, ready to present
Executive briefingWhat changed, why it matters, what to do about it

Built for the question you get asked on Monday

01

Executive reporting

Turn a pile of dashboards into a clean market story for leadership.

02

Competitive monitoring

Track what competitors are saying, launching, publishing or changing.

03

Brand performance pulse

Know where the brand is gaining, losing or exposed.

04

Messaging intelligence

Catch shifts in competitor claims, framing or market narrative.

Now

Today, Brand Cockpit turns the signals around your brand into a story and an alert.

Next

Next, more of the market feeds wire in directly, so less of the picture waits on a manual pull.

The payoff

So the brand meeting starts at the decision instead of the dashboard.

The full picture.

Now

The decision layer

Brand overview, alert center, clinical KPI dashboard, market story and signal layers, built and running on the market basket you define.

Live today
Next

Every feed wired in

The remaining market and competitive feeds connect directly, so the picture updates itself.

In build
Later

The briefing writes itself

The executive story comes out of the signals instead of being assembled from them.

On the roadmap
Later

From alert to recommendation

Beyond flagging what changed: what the brand should do about it, and why.

On the roadmap
Implementation timeline
NowLive today
NextIn build
LaterOn the roadmap

Full milestone dates confirming with the product team.

Less dashboard digging. More knowing what to do.

You stop opening nine tabs to answer one question. What changed, why it matters and where to look next is already on the page when you sit down.

Questions, answered

Is this just another dashboard?
A dashboard shows you readings. Brand Cockpit sorts those readings into what they mean, tells you which ones changed, and gives you the story to present.
What questions does it answer?
How is my brand performing, why, versus whom, and what should I do next.
What does it watch?
Clinical KPIs, competitor content, market trends, messaging shifts, news, trials, publications, media and social signals, on the brand and competitor set you configure.
What is the Market Story?
The layer that turns the underlying dashboard and signal data into a clear narrative you can hand to leadership.
Which data feeds are connected today?
That depends on what your brand already licenses and what is wired for your market basket. Worth walking through together before scoping.

Take it into the room

Brand Cockpit newsletter
What the cockpit has been surfacing lately.
[NEEDS INPUT: link]
Demo recording
The walkthrough, as shown to brand teams.
[NEEDS INPUT: link]
ISG update
Where Brand Cockpit sits in the wider system.
[NEEDS INPUT: link]

See the signal behind every brand shift.

Bring one brand and its competitor set. We will stand up the view and show you what the last quarter actually said.

Questions about Brand Cockpit?

ISG
[NEEDS INPUT: named contact]
Product owner · Brand Cockpit
Contact pending