See it in action
You plan media and creative around doctors you've only ever seen as a list. HCP Planner profiles them by what they actually diagnose, prescribe and treat, so your strategy starts from how doctors really behave.
See what your HCPs actually diagnose, prescribe and treat. The evidence foundation for media and creative that changes behavior.
You plan around doctors you don't really understand. Generic lists and specialty proxies are just educated guesses.
HCP Planner profiles your list by real clinical signal: what each doctor actually diagnoses, prescribes and treats.
A real, evidence-based picture of your HCP audience: who treats the condition and how they show up clinically.
Sharper media and sharper creative. Behavior-change work you can defend to the client, in minutes.
Bringing HCP Planner in is simple. It fits the work you already do, your team uses it directly, and we support you the whole way.
It fits the client work you already run, and your team uses it directly. No queries, no scripts, no long wait.
A tool for the people doing the strategic work, built to be run by strategists themselves. Clients receive the outputs and reports, while the platform stays with your team.
Drop a pipe-delimited CSV of NPIs. They're validated automatically and organized by segment, so you see how each group breaks down.
Search a live database of ICD-10, NDC and PX codes by number, drug name or description, several terms at once.
Organize codes into named clinical lenses, each group its own profiling criteria, synced and saved as you work.
Launch a profiling request and the pipeline builds your segmented audience in the background, with a live progress tracker.
Track every request in one panel: status, step-by-step progress and error details, with a copyable job ID for each.
Download as Excel or Parquet, ready for stakeholders or your data warehouse.
Every profiled segment comes back mapped across twelve clinical domains, plus your own custom categories, so you see exactly how each group shows up.
Target the HCPs treating a specific diagnosis (oncology, diabetes, IBD) by grouping the relevant ICD-10 codes.
Find providers active with a medication or formulation using NDC code groups, then segment by your NPI list.
Re-run a saved code-group definition to rebuild an up-to-date, segmented audience for the next campaign.
HCP Planner groups your providers and profiles each segment — what they diagnose, prescribe and treat.
Live todayFrom groups to individuals — a detailed profile for each doctor, one by one.
In buildWired directly into HOne data, so every audience is built on one source of truth.
On the roadmapBring your own data and build custom audiences on top of it.
On the roadmapMore depth on every provider, with richer signal per profile.
On the roadmapFaster project initiation and a cleaner interface, end to end.
On the roadmapFull milestone dates confirming with the product team.
Now your media and creative start from what doctors actually diagnose, prescribe and treat. Evidence you built yourself, in minutes.
Bring a real understanding of your HCPs to your next client meeting. See HCP Planner in action and get the deck. For access or a walkthrough, reach out to Vladislav Ryvkin, product owner.
